Xavier
Lamour.
Performance marketer. Multi-business builder. Driven by impact — for brands, entrepreneurs, and the African digital revolution.
Builder. Marketer.
Impact Maker.
I launched and built my own YouTube channels to 150,000+ subscribers and 30 million views combined, before most people knew what a content creator was. That success led me to grow a YouTube network to 4,000+ partnered creators, helping them monetize their channels and providing the growth services behind it — driven by nothing but vision, hustle, and the belief that communities could be built at scale.
That instinct led me to MVF, one of the world's leading customer generation companies, where I became a Senior Paid Media Specialist managing £300k+ monthly ad spend across LinkedIn, TikTok, Meta, Twitter, and YouTube. I ran 50+ B2B and B2C campaigns globally spanning a variety of niches — from Fleet Management, CRM and Payroll Software, to Digital Marketing, Business Phone Systems, Office Spaces, Education Courses, and Home Services Lead Gen — and helped build out MVF's LinkedIn division from zero to a top 15 UK & EMEA advertiser, managing £10M+ in spend.
In 2023, I went all in as a marketerpreneur. Today I run three business ventures simultaneously — a performance marketing agency, a multi-six-figure ecommerce brand, and a marketing-powered home services business.
I'm not just building businesses. I'm building towards something bigger: generational wealth and a long-term vision for African entrepreneurial impact.
Four Ventures.
One Mission.
A growth marketing agency built for purpose-driven businesses — ethical ecommerce, tech for good, and impact-focused brands. Clients include Forbes, Expert Market, SpaceComm, VQFit, and more. Built on elite performance marketing at scale.
A bootstrapped ecommerce brand selling mobile gaming controllers on Amazon and TikTok Shop across the UK and US. Built from zero to $800k+ in revenue over three years, selling 20,000+ units. Now focused on margin growth and TikTok organic.
A marketing-powered kitchen respray brand combining elite paid acquisition with vetted specialist fulfilment. A proven dropservicing model with 7-figure potential — and the blueprint for scaling across home services and beyond.
A digital growth hub for African entrepreneurs, diaspora founders, and impact-driven businesses. Combining community, education, growth marketing, and investment to supercharge Africa's digital revolution and support the next generation of builders.
The Path
That Built This.
Went all-in as a marketerpreneur. Built and managing four business ventures simultaneously across performance marketing, ecommerce, home services, and Africa strategy. Clients include Forbes and Expert Market.
Managed £250k+ monthly ad spend across LinkedIn, TikTok, Meta, Twitter, and YouTube for 50+ products. Spearheaded LinkedIn division from zero to a top 15 UK & EMEA advertiser, managing £10M+ in LinkedIn spend across 50+ B2B verticals.
Built a YouTube partnership network from zero to 4,000+ partnered creators generating 15–20 million monthly views. Grew TPN to a top 20 sub-network within the Freedom MCN parent group of 350 networks in under one year.
Creator of a 150,000+ subscriber-strong YouTube community with over 30 million views across all channels, spotlighting entertaining content from underrated creators and helping them gain wider exposure. My main channel, PmHD, became one of the largest gaming community channels on YouTube with over 130,000 subscribers and 18 million views.
Thought Leadership
& Speaking.
From industry panels to marketing conferences, I bring the perspective of someone who has lived both sides of performance marketing — the agency floor and the entrepreneur's desk.
With 8+ years driving high-volume customer acquisition for B2B and B2C brands worldwide, I speak practically about growth, digital entrepreneurship, and building in emerging markets.
Currently building connections across Nairobi, London, and New York — with a focus on Africa's next digital wave.
Building Towards
Something Generational.
The businesses I'm building today are stepping stones. The real mission is larger — and it's African.
Building across digital marketing, AI automation, ecommerce, home services, and beyond. Proving the dropservicing model, then replicating it. Operating across UK, US, and Africa with a team behind me.
A hub for African entrepreneurs, diaspora founders, and innovative businesses. Education, community, growth marketing, and investment — everything needed to accelerate Africa's digital revolution.
Wealth that lasts. Impact that reaches hundreds of thousands of entrepreneurs, black businesses, and purpose-driven founders who deserve the tools to scale.
Big ideas deserve
big conversations.
Whether you're a founder, investor, marketer, or African entrepreneur with a vision — I want to hear from you. Let's build something that matters.